Leadership

Bob Adcroft

Vice President of Strategic Marketing and Communications

About

Bob Adcroft is the vice president of strategic marketing and communications. The Scranton, Pennsylvania, native has four decades of experience in the field, spanning network TV, radio, digital, and print advertising. His skill set encompasses motivational leadership, strategic media planning, purchasing and negotiation, mentoring, and coaching.

At The Wright Center, Bob will lead the development, planning, and implementation of a marketing and communications strategy integrating the approach across all service lines, initiatives, programs, and activities to advance the enterprise’s mission and vision.

Prior to joining The Wright Center, Bob embarked on a journey towards a healthier lifestyle following a successful bone marrow transplant at Memorial Sloan Kettering Hospital in New York City five years ago. This personal experience sparked his interest in the health care field, driving his dedication to promoting wellness initiatives.

In 2019, he received the American Advertising Federation’s Silver Medal Award, which recognizes individuals who make significant contributions to the regional advertising market and who advance industry standards, creative excellence, and social responsibility.