The Wright Center names LaMaster associate vice president of development and Patient & Community Engagement
Scranton, Pa. (Nov. 17, 2021) – The Wright Centers for Community Health and Graduate Medical Education recently named Laurie LaMaster as associate vice president of development and Patient & Community Engagement.
A veteran of the regional media market, LaMaster spent 12 years as vice president of promotion and marketing at WNEP-TV 16. Most recently, she was director of marketing and promotion at KMTV-3 News Now in Omaha, Nebraska, where she oversaw marketing, advertising, promotion, public relations and creative services.
“I am excited to work collaboratively with my colleagues and members of the community to ensure everyone has access to health care so they can live their life to the fullest,” said LaMaster. “Our efforts will raise community awareness and also raise the necessary funds to deliver preventive and primary care to the communities that need it most.”
At The Wright Center, LaMaster will pilot a proactive model of community fundraising and awareness, and create and implement a fundraising and community engagement strategic plan to increase awareness of the organization and grow revenue. She will identify, create, launch and execute fundraising opportunities and special events with oversight from the Patient & Community Engagement board.
Wright Center for Patient & Community Engagement board is comprised of resident physicians, physician faculty, administration and staff. Members focus on improving access to health care while addressing the negative social and economic determinants of health, such as food and housing insecurity, poverty and access to education that negatively affect the overall well-being of people. Volunteers provide oversight, direction and support for Wright Center for Patient & Community Engagement team members.
“We are excited to welcome Ms. LaMaster to our team and community,” said William Waters, co-chair of The Wright Center for Patient & Community Engagement board. “Her familiarity and knowledge of the region will benefit our growing network of community health centers and resident physician learners that are dedicated to providing comprehensive primary and preventive health care to the citizens who need it most in Northeast Pennsylvania.”
Overall, LaMaster’s role will support the regional nonprofit’s mission and vision to improve the health and welfare of the community through inclusive and responsive health services and the sustainable renewal of an inspired, competent workforce of physicians.